They’ve got questions, you’ve got answers

An easy way to get more leads from your website and position yourself as a real estate expert is to host a Q&A or FAQ page on your website. You will also create a sense of community on your website and give your prospects and clients a reason to come back and visit your page. The added bonus is that because your Q&A/FAQ page will be fluid you will also increase your search engine ranking and get organic traffic to your site based on the information on your Q&A/FAQ page.

The First Questions

When you first create your page, you obviously won’t have any questions from prospects or clients so I suggest making a list of your own questions. Create a list of 10-15 questions and answer them in easy to understand consumer language. Think of common questions your clients have asked you over the years, look at Google Keywords to see what people are searching for in your area in regards to real estate and then create the questions. It is very important to talk to people in their language and not “real estate it up” to much.

Organize It

Not all of your questions will apply to every prospect that visits your site. You will have buyers, you will have sellers, you will have people looking for ways to avoid foreclosure and so on and so forth. At the top of your page create links to each section so that prospects can easily find and browse the section they are most interested in.

Create a Form

At the top of your page, create a link to a form that allows people to ask their questions. To get the most feedback I suggest only asking for first name, email address and then the question. If you have a website that allows you to create text in the sidebars (like WordPress or Blogger) add your form to the sidebar so it is visible on every page.

Advertise It

Finally you will want to get the word out about your new Q&A/FAQ page. I suggest adding it to your email signature with a catchy tagline. Something along the lines of “Real Estate Questions You Always Wanted to Ask” or All Your Real Estate Questions Answered.” Add it to your social networking profiles and your personal marketing materials like postcards and flyers. If you know how to create an RSS feed, create one for your Q&A/FAQ page so people can easily receive the update in their Readers.

There are many benefits to creating (and maintaining!) a Q&A/FAQ page. It will position you as a real estate expert and make people in your area feel that they can have a Realtor that they can ask questions of, without having the pressure to buy or sell right now. People love to work with those they trust and creating a resource like this goes a long way in building that trust.

If you are interested in having a Q&A/FAQ page but don’t know how to create one on your site or simply don’t have the time, I would be more than happy to create one for you! Please contact me for more information.

Related posts:

1. Facebook Questions for Your Business

Tags: 30 day marketing challenge