What if I told you there was a simple marketing tool, all ready for you to send out to your clients with information they are guaranteed to read? Even better, what if this marketing tool helps you to bring in the coveted repeat and referral business? Sounds like a good tool doesn’t it?! Our Real [...]
Read MoreNew Clients vs. Past Clients Repeat and referral business from past clients are the golden ticket clients in business. Everyone knows that it is better to work with clients that you have worked with before rather than continually trying to bring in a steady stream of new leads. But have you taken the time to [...]
Read MoreAs I was finishing up April’s Challenge on Wednesday night, I took some time to look back at my own blogging for this month. I am happy that I have stuck to it and even happier to find out that I really enjoy it. But it feels like something was missing. I felt like I [...]
Read MoreReferral Marketing: Providing Value Something that I think easily gets lost in the marketing messages we send to our clients is value. What value is in that message that you are providing to your clients. Moreover, what value am I providing you when I send you these emails? Before I sit down to write each [...]
Read MoreReferral Marketing: What’s the lifetime value of one client? Have you ever considered the lifetime monetary value of your clients? Let’s take a simple example of a first time home buyer and consider their lifetime value. In this example I will write from a Mortgage Consultant’s stand point. I encourage you to take the time [...]
Read MoreReferral marketing is the best form of marketing for a number of reasons. Number one it is free. Generally speaking it doesn’t cost you anything when past clients pass your name onto family and friends. Number two, anyone that is referred to you has already heard rave reviews about you and your services. This person [...]
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