I think an important part of your marketing plan for 2012 should be to work on shifting some of your advertising focus to the Internet. With the explosion of social media people are spending even more time on the Internet and that is only going to grow. There are many bonuses to marketing on the [...]
Read MoreI personally think the best part of planning for the next year is deciding which marketing tools I am going to add to the mix. I either have read about these tools and haven’t had time to implement them or are too overwhelmed with my current projects to add anything else into the mix. When [...]
Read MoreBeing that LinkedIn is an association of colleagues and is more business-to-business than business-to-consumer, you may wonder how you can actually get business from this site. It is possible if done correctly! First, you will have connections with some of your clients so there is the potential to earn business directly from consumers. But it [...]
Read MoreIt has been my experience that LinkedIn is more quiet as far as social conversations go, but it doesn’t have to be. Ask the right question, engage the right mix of people and boom, there is the opportunity for a conversation to happen right on your LinkedIn status update. This is where the idea for [...]
Read MoreThis week we will move onto LinkedIn and focus on updating our status on this social networking site. LinkedIn is different than Facebook in that it is more of a professional networking site where you will have associations more with colleagues then clients. LinkedIn is used for business networking, so while it is important to [...]
Read MoreThe short answer to this question is no, you don’t have to blog to be successful at marketing your service or business online. Many people believe that writing a blog will automatically guarentee them a higher rank in the search engines. This is not the case anymore. Writing a successful blog is practically like creating [...]
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