I think an important part of your marketing plan for 2012 should be to work on shifting some of your advertising focus to the Internet. With the explosion of social media people are spending even more time on the Internet and that is only going to grow. There are many bonuses to marketing on the [...]
Read MoreI personally think the best part of planning for the next year is deciding which marketing tools I am going to add to the mix. I either have read about these tools and haven’t had time to implement them or are too overwhelmed with my current projects to add anything else into the mix. When [...]
Read MoreA week or so ago Facebook launched a new beta layout and the smallest percentage of people imaginable got picked forced to test out this layout. I was one of these people and while it may sound great, it isn’t. It is driving me crazy! But Facebook and namely Mark Zuckerberg, are known for not [...]
Read MoreLast month Google quietly launched its new version of social networking called Google+. Their goal is to be a direct competitor of Facebook and acquire some of Facebook’s current market. Google previously attempted to enter this arena with Google Buzz but that died shortly after its arrival. Currently, Google+ is not available for just anyone [...]
Read MoreIn late April, Facebook launched a test program called Facebook Deals, in the select cities of San Francisco, Austin, Dallas, Atlanta and San Diego. The idea was to compete with Groupon and utilize their large following of 200 million people to earn revenue providing these local deals. In reality it is very much like a [...]
Read MoreA month or so ago, Facebook added a new feature called Facebook Questions. Basically you can ask a question to your friends or followers and they answer it. The question is done in a poll like format and whoever answers the questions has their picture appear next to their answers. This feature can be used [...]
Read MoreThis is our last post in the Facebook posting series for this month and our trickiest by far. As a business owner you must let people know what you are selling and what you have to offer. But you have to walk the fine line about not always selling on your Facebook page. You will [...]
Read MoreLast week we created our first personal Facebook status update and today we will create an engaging Facebook post. The reason behind creating engaging Facebook posts is to give your followers a reason to visit your Facebook page and engage with others on your Facebook page. News sites and big brand companies will often ask [...]
Read MoreCreating personal updates are more important than selling your service on your Facebook page. Personal updates help your clients get to know you, the person behind the product or service. And when people know you, they love to buy from you. This also makes you competition proof. Here are a few ideas to get you [...]
Read MoreReferral Marketing: What’s the lifetime value of one client? Have you ever considered the lifetime monetary value of your clients? Let’s take a simple example of a first time home buyer and consider their lifetime value. In this example I will write from a Mortgage Consultant’s stand point. I encourage you to take the time [...]
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