Traditionally most business people create their marketing plan for the next year in November or December, but I think that is too late. I am going to use a real life example to show you why you should start your marketing plan for 2012 in September. Let’s say that in 2012 you are going to [...]
Read MoreReferral Marketing: Holiday Cards It’s hard to believe it’s November isn’t it?! The holiday season is upon us and it is time to start thinking about sending holiday cards to clients. As a Marketing Consultant, I highly recommend sending Thanksgiving cards in November instead of a holiday or Christmas themed card in December. We are [...]
Read MoreReferral Marketing: Referral Thank You Cards When someone sends you a referral how do you thank them for sendingReferral Thank You Card you a potential new client? Referrals from past clients and business associates are one of the easiest opportunities to close new business. First of all you start off with something in common to [...]
Read MoreThe key to any successful business is to have a business plan. Without a plan how do you know where you are going and what your goals are? The same can be said about a marketing plan. A good marketing plan will detail how you obtain clients and retain clients after the sale. The difference [...]
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