Free is always nice {October’s Marketing Challenge}

In order to get a lead, you need to give them something in return. People won’t just give you their email address for no reason, it has to be worth their while. The most common thing to give people is free information that they are looking for when they come to your website. Provide this information in the form of a free report, a free guide or a free download tool and people will gladly give you their email address.

Free Report Example

Go to Google Keyword Tool and do a search related to real estate, your local community and your expertise. For example, I live in Lakeville so I would type in Lakeville Minnesota Real Estate to the keyword search. If you want to get really specific, which I suggest you do, I would add a specialty like short sales or first time home buyers to your search. Below are the results I got when I searched Lakeville Minnesota Real Estate.

I notice that last month, 720 people were searching Lakeville MN Real Estate. That’s a lot of potential leads! To capture some of those leads I would create a free report about Lakeville Minnesota real estate. I would include demographics, information about the schools, restaurants, things to do, and information about local parks and lakes. I would also work to make the information as personal as possible to differentiate the report from information prospects can get from Wikipedia or the City of Lakeville’s website.

Other ideas for free reports include information about short sales, foreclosures, buying a second home, buying investment property, first time home buyers, etc. The best way to get leads is to search Google Keywords to find out what your prospects are searching for online. By providing them with useful information you are proving yourself an expert in your area which is sure to lead to new business for you!

To see a real life example of a free report and landing page that we created for one of our clients, please click here.

What do you think?

Do you have a free report that you have used to get leads from your website? Please let us know about it in the comments below! If you are reading this in email or a Reader, please click here to comment!

Related posts:

1. August’s Marketing Challenge

Tags: 30 day marketing challenge, keyword search, free reports