Evaluate Your Website {October’s Marketing Challenge}

Before you can work on getting more leads from your website, you have to evaluate it first. You have to make sure it is user friendly so that prospects and clients will want to stay on your site and explore.

Here are a few suggestions:

1. Easy to Find

Do you advertise your website on all of your marketing materials? Your website address should be on your property flyers, your social networking sites, in your email signature and basically any place you put your name and phone number. Make it easy for your prospects to find your website and then you can work on capturing their information.

2. Easy to Navigate

There is nothing worse then going to a website and not understanding what the website is about or not knowing what pages to click on to get your information. I personally think Realtors are very bad at this! You don’t need to have multiple navigation menus, you don’t have to overwhelm your prospect with SEO madness on the home page and you don’t have to confuse them with tricky real estate words. There is such a thing as too much information and information overload without rhyme or reason will drive prospects away from your website.

3. Make Updates

If you haven’t updated your website in at least 3-6 months or worse even longer, it is time to make some changes! Bring the look current, update the information and make it a place that prospects want to hang out and learn about real estate.

A website is like any other marketing piece: it has to be interesting and in this case, informative to get people to stick around and want to give you their information. If you skip this important first step all of the other steps won’t matter because people won’t have a reason to stick around!

Related posts:

1. Get more leads from your website {October’s Marketing Challenge}
2. Give Your Website a Facelift
3. Put Your Marketing on Auto-Pilot with iContact
4. Is Your Website Working?

Tags: 30 day challenge, website, update website