Check In Quarterly {September’s Marketing Challenge}

Along with keeping yourself accountable with your marketing, it is important to check in quarterly to see how things are going. When you are creating your marketing calendar for the year pick one day at the beginning of every quarter that you are going to go over your marketing results for the previous quarter. Take a look at where your business has come from and determine what marketing activities have driven this business your way. Look at what marketing tasks you still would like to implement and what tasks you would like to do a better job of implementing. I also think it is important to note which marketing activities aren’t driving any business. I don’t think they should be eliminated but it will help you for the next year’s planning to keep good track of what is and isn’t working throughout the year.

What do you think?

Do you have a system to check in on your marketing results throughout the year? Please let us know about it in the comments below! If you are reading this in email or a Reader, please click here to comment!

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1. Put Your Marketing on Auto-Pilot with iContact
2. August’s Marketing Challenge

Tags: 30 day marketing challenge