One way to stand out from your competitors when competing for a listing is to give the individual listing its own website. There are many websites out there that allow you to create single property website listings with a custom domain name for the property. Here are a few that I like best: DwellAgent With [...]
Read MoreOne of the hardest things about starting a new marketing system is staying on track with it all year. It is hard when you work independently and have no one, like a boss or colleague, to hold you accountable. We all have the best intentions to hold ourselves accountable, but life creeps in and it [...]
Read MoreI think an important part of your marketing plan for 2012 should be to work on shifting some of your advertising focus to the Internet. With the explosion of social media people are spending even more time on the Internet and that is only going to grow. There are many bonuses to marketing on the [...]
Read MoreDo you find yourself needing a tool that can help you send your clients or prospects photos of homes in bulk because the photos are too large to send over email? Maybe you have an out of town buyer that wants you to preview several homes and send photos before they are in town. Or [...]
Read MoreI personally think the best part of planning for the next year is deciding which marketing tools I am going to add to the mix. I either have read about these tools and haven’t had time to implement them or are too overwhelmed with my current projects to add anything else into the mix. When [...]
Read Morephoto credit The other day I was driving to a meeting and I saw a bus bench with a Realtor and her phone number on it. It was easy to see that this bench has been there for awhile and so has the information on it. I couldn’t help but wonder if the Realtor is [...]
Read MoreSo you have decided to take the leap and are ready to start blogging about real estate. Good for you! Now the challenge starts on how to actually set up your blog. There are so many things to do between choosing a host and finding the write template that it can be quite overwhelming. If [...]
Read MoreThe best way to start writing your 2012 marketing plan is to take a look at what worked and didn’t work in 2011 for marketing. The goal is to weed out the bad and bring in more of the good, but I like to take it one step further. I think you should also take [...]
Read MoreHow are your clients and prospects searching for homes online? Are they using generic sites like Realtor.com or your company’s website or even worse a competitor’s website? Did you know that for fairly inexpensive you can host the MLS on your own, personal real estate website? One of the easiest ways to have the MLS [...]
Read MoreBefore you can create a marketing plan you must determine your goals and your reward system when you reach your goals. This will help to keep you motivated when you feel the plan may not be working or you feel like skipping a marketing task. Goal setting is a tricky business and there is a [...]
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